In a recent survey, respondents selected Product and Service Innovation as their organization’s most important strategic lever for growth.

This innovation guidebook is a high-level overview of a framework approach to prepare for and practice innovation. It provides activities to lead you through the 6 stage process of innovation, from idea generation to prototyping and testing. Each stage, adapted from Design Thinking, provides a set of tools to help you innovate new products, services and experiences to find, win and keep more customers.


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