Developing a growth strategy doesn't need to become a paralyzing exercise. It can be distilled down to a practical approach that forces the thinking and dialogue necessary for your team to cut through the complexity and drive organizational growth.

To end the cycle of inaction, we recommend redirecting your energies toward answering two key questions: Where to play? And how to win? By identifying market potential and opportunity, but still looking to align those opportunities with your inherent strengths, you embark on a realistic path towards growth.

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