Price and product are no longer paramount to purchase decisions. Because of companies like Amazon and Uber having made stellar customer experiences, modern consumers expect a deliberate and personalized customer experience. That now applies across the entire marketplace, including B2B organizations.

As a company transforms from product/service-centric to customer focused, it will pass through three phases of CX maturity. This eBook presents the three phases of maturity, their attributes, and the critical success drivers that are constant in each stage. It will help you identify where your organization is in the CX continuum and how to get to the next level and achieve CX transformation.

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